In a post, only a short while back, I mentioned how much we love going to the pictures, but also how I’ve noticed a gradual fall in attendance.

Well, we – as a family – have just contributed to that decline.

We have long been members of Cineworld’s Unlimited club, which – for a monthly sum – allowed us to visit our local cinema as many times as we wanted and, indeed, in the early days, we used to go on an almost weekly basis.

But now, as the kids have got older and their viewing tastes have changed, we found we weren’t going as often as we used to.  So long as we went at least twice a month though, our Unlimited membership was still worth the cost.

But, of course, that too has been steadily going up in price and when they announced another price hike last month, we decided that enough was enough and we cancelled our membership.

In my cancellation email, I explained how these continued price rises are making it hard for people to afford to go to the cinema nowadays and I suggested that a drop in price might actually increase cinema attendance… which would benefit all.

Sadly, I didn’t even get a reply.